Offset, or traditional style printing, just cannot keep up with the quick changing demands that match the benefits of Digital Printing. Your marketing director issues a new postcard for a small group, or a brochure that needs to be tested tomorrow. Flyers and banners need to be designed and placed all around the campus. These are the fast solutions that digital printing puts within your reach.
These benefits of digital printing are closely aligned with the reason that has made digital printing so successful in business strategies lately. Know when to utilize them. And know when to avoid their disadvantages. It can make or break a marketing budget when used incorrectly
Digital Printing fits the budget of these small business requirements more easily than larger offset projects. From direct mailing postcards, brochures and business cards these small runs are very cost effective marketing for businesses. Marketing tools like these are very strategic to the outcome of a successful campaign.
Lots of these costs can also be attributed to the advancements made in digital printing to keep the environment impact to an absolute minimum. Seeing how digital printing is more sustainable than ever is crucial for some businesses when choosing a cost they are willing to pay.
Digital printing is fast once you have the file. When your design is completely finished and ready for print it can be prepped very fast and in your hands at speeds where it seems like magic. Being comfortable with the common digital papers and how they print, make getting your job back to you a piece of cake. Digital printing is fast and called Digital on-demand printing for a reason.
Because these smaller style jobs can be fulfilled so easily they can be used in so many marketing ways. The most popular way digital printing is used today is for Business Cards. But that is not all digital printing is good for. Because of the latest technological advances in Digital Printing it can be taken advantage of, for more than just a card. Anything from a 2 x 2 inch product ID tag, to Large Format sheets that are 4 feet by 8 feet can be printed digitally. Signs and banners of this size can be used to grab attention not only across a large room but across the busy street.
Nothing makes an impression like uniquely designed printed artwork. Digital Printing has the ability to outperform the color gamut of offset printing by up to 20%. When taking this into consideration for your designs being printed on digital presses, you can create more eye-catching prints that leave a lasting impression on your reader.
Designing especially for digital inks like Dimensional Clear ink you add impacts that are not just sight but textual feeling also.
With Digital printing, nothing needs to be an exact copy, every page can be completely different. Computers allow us to design random or personalized lists of information that make each page different from the next in a personal way.
One brand capitalized on this digital printing insight with their shelf products. By making each container different from the next. No two boxes their products came in were the same. This was a marketing move that unified itself with the companies core beliefs of their products uniqueness. Every project you send us, every sheet can be different and personalized. This can only be done by a digital press.
With Disc Pro Graphics as your Digital Printer you can take advantages of every one of these benefits for your business. Utilizing digital printing in your business strategy is a must for making the most of your
1. Money,
2. Time,
3. Opportunity,
4. Customers attention,
5. Appreciation for your audience.
Now that you understand why your business needs digital printing and how to use this to your advantage. It’s time to start designing specifically for digital printing. Take a look at this advice on Tips for designing for a digital press.
Taking it to the Extremes!
Pushing the boundaries of digital printing you are able to customized most anything. Including your office ceiling tiles with customized printing.
It seems like you can’t go anywhere without stumbling onto someone’s business card. They’re one of the most common forms of print marketing in the world. Any business worth their salt has one. Some people use that as a reason NOT to get a business card. “Everybody else is doing it, so why should I?” In most cases, it’s wise to not do what everyone else is doing and forge your own path. But sometimes the smart play is to stick with tradition: Business cards have been around for a long, long time, and there’s a reason why everybody still uses them: Because they work!
At Printing Solutions we’ve seen how a great card can take our customer’s businesses to the next level. If you’re wondering why you should invest in printing a quality business card, let us give you a few reasons why you should never be without one.
A business card says a lot about your business, in more ways than one. A good card succinctly conveys what your business is all about. It tells someone what you do AND how they can get in touch with you. It shows off all your branding essentials: The name of your business, your logo, and your tagline.
A good business card tells people something about you that isn’t written on the card: It speaks to your level of professionalism and preparedness. It can also show off your taste: A well-designed, eye-catching business card will make you look creative, innovative, and thoughtful. It’s a simple and effective way of standing out from the pack.
Business cards are physical objects. They have a weight and presence that digital marketing just can’t compete with. You could send someone an email with all your contact info in it, but that’s going to feel more impersonal than handing someone a card. Emails are also easy to forget about: They can quickly get buried underneath an avalanche of incoming messages. A business card, on the other hand, sticks around. People will put them in their wallets, stick them in desk drawers, or even use them as bookmarks. This increases the chances that they will stumble onto your business card again. So even if someone doesn’t want to do business with you right now, if they hold onto your card there’s a good chance they’ll see it again and it will remind them about your business. Emails and other forms of digital communication don’t have that benefit.
Another benefit that comes from business cards being tangible objects: They’re easy to pass around! It’ll be much easier for satisfied customers to spread the word to their friends if they can press one of your cards into their hands.
Printing business cards is one of the most cost-effective forms of marketing out there. It’s easy to do and affordable. So long as you have an appealing design and a reliable printer (like Printing Solutions), you can produce a run of business cards that will help spread the word about your business in no time.
“Don’t judge a book by its cover” is a great idea in theory, but the truth is that we as a society do the opposite all the time. Your business card can make or break your business. It’s as essential to establishing a good first impression as the clothes you wear to a meeting or the way you shake someone’s hand. If you’re in a creative industry, few things will turn off potential customers more than having a dull business card.
We’ve seen it firsthand. LOTS of companies out there don’t put a lot of thought or effort into their business cards. They produce cards that are standard and utilitarian: They give you all the information you need, but display nothing in the way of style or creativity. Having a unique looking card is a great way to get one up on your competition. A great business card may take a little extra time and money to produce, but the added effort will be worth it.
Need help designing the perfect business card? We can help. Give Printing Solutions a call at 480-596-6300 and we’ll help you put together a business card that will be the perfect ace up your sleeve.