What is digital printing on cards?

08 Apr.,2024

 

Printing technology has advanced significantly in the quick-paced world of today, with digital printing being one of the most revolutionary developments. Unlike traditional methods, digital printing offers speed, efficiency, and cost-effectiveness. The purpose of this blog is to discuss digital printing and its types, processes, machines, media, and benefits. Let us examine how this technology has changed the printing sector and why many companies now favor it.

What is Digital Printing?

Modern printing techniques, such as digital printing, involve putting images created digitally directly onto a variety of products or media. It provides a more adaptable and effective printing process by doing away with the need for actual printing plates. With digital printing, small quantities can be produced economically, making it ideal for personalized or on-demand printing.

Digital printing transfers an image to your chosen product, which can be any of a number of things like a shirt, mug, cap, or bag, using tiny ink droplets. Considering how simple it is to use and how little equipment is required, digital printing is one of the most cost-effective printing processes. It excels at producing goods in small quantities and is among the best Print on Demand service options.

Types of Digital Printing

There are several types of digital printing methods, each suited for specific applications. Some common types include:

  1. Inkjet Printing:

    Inkjet printers are versatile and widely used for printing documents, photographs, and promotional materials. They function by dispensing microscopic ink droplets onto the printing surface, producing crisp, vivid images.

  2. Solid Ink:

    Solid Ink is more frequently used for printing jobs of a larger scale, such as those carried out by graphic designers. To create vibrant graphics and durable advertisements, solid ink printing uses waxy resin-polymer.   

  3. Digital Press:

    Business cards, booklets, brochures, leaflets, labels, and other high-volume orders print beautifully on digital presses.

  4. Dye:

    Images can be imprinted on a variety of materials for clothing, accessories, and other products using dye transfers or dye sublimation digital printing

    .

    Because sublimation printing is the most popular method for customizing t-shirts, there are many blank t-shirts that are ideal for sublimation printing.

The Printing Process

It is not necessary to use printing plates or transfer stickers for digital printing. A computer can print directly onto chosen media materials when connected to special printing hardware. There are no intermediate steps between the finalized digital image and the printing process, making it faster and simpler than conventional printing methods.

Several crucial steps are involved in the digital printing process:

  1. Image Processing:

    The digital image is created or edited using graphic design software.

  2. Rasterization:

    The image is converted into a raster image format, breaking it down into individual dots, or pixels.

  3. Color Management:

    The use of color profiles ensures accurate color reproduction across devices.

  4. Printing

    : The digital image is sent to the printer, which reproduces the image on the chosen media.

The inks leave a thin layer of coating on the surface of the medium used to transfer the image. Additionally, this makes it possible to add adherents through heating or curing procedures to help increase the image’s durability. This method uses significantly less energy than traditional printing because it avoids many of the steps that are typically necessary. Traditional printing is much less environmentally friendly than digital printing due to its environmental benefits.

Digital Printing Machines

The core of the digital printing process is represented by digital printing equipment. These Digital Printing press machines are offered in a range of sizes and configurations to satisfy various printing needs. Inkjet printers and laser printers are the two most common types of digital printers.

  1. Inkjet Printers:

    Inkjet printers are more commonly used for high-quality photo printing, document printing, and specialty printing applications. A wide range of materials, such as paper, fabric, and ceramics, can be printed using them.

  2. Laser Printers:

    Laser printers are popular for their quickness and precision. They use a laser beam to create static electricity on a rotating drum, which attracts toner particles and transfers them onto the printing surface.

Digital Print Media and Products

Digital printing opens up a wide range of possibilities for printing on different media and products. Some popular applications include:

  1. Custom Apparel Printing:

    Digital printing allows for the creation of personalized t-shirts, hoodies, and other apparel items with intricate designs.

  2. Personalized Marketing Materials:

    To make a strong first impression on potential clients, businesses can design personalized brochures, flyers, and business cards.

  3. Photo Printing

    : Digital printing has revolutionized the way we print photographs, offering high-quality prints with exceptional clarity and color reproduction.

Because of its adaptability, digital printing has become the industry standard for mass-produced, disposable products. Every industry that relies heavily on print has made the switch to digital. For a small portion of the cost of conventional printing, business cards, greeting cards, menus, flyers, newsletters, and more can all be quickly and affordably printed in the hundreds or thousands.

Benefits of Digital Printing

Digital printing press offers numerous advantages over traditional printing methods, including:

  1. Quick Turnaround:

    With no need for printing plates, digital printing allows for faster production times, making it suitable for on-demand printing.

  2. Cost-Effectiveness:

    Digital printing eliminates setup costs associated with traditional printing, making it more economical for small print runs.

  3. Customization:

    Personalized prints can be easily achieved with digital printing, enabling businesses to target specific audiences.

  4. Order Volume:

    Because digital printing is quicker and more affordable, order volumes as low as one item are much more cost-effective

    .

    This makes using digital printing for print-on-demand services a far more practical alternative.

  5. Digital Images Are Simpler to Edit:

    It is much easier to create custom goods thanks to the quick and simple editing capabilities of digital photos. Depending on the data fed into the software or image, some images can be automatically updated based on the data.

Drawbacks of Digital Prints

While digital printing has many benefits, it also comes with some drawbacks:

  1. Color Limitations:

    Achieving precise color matching can be challenging in digital printing, especially for spot colors.

  2. Material Restrictions:

    Certain materials may not be suitable for digital printing, limiting the range of applications.

In most commercial digital printing methods, some fine image detail can be lost as a result of this printing method. However, the benefits outweigh the disadvantages, and as digital printing technology advances, it gets harder to tell the difference between digital and analog print quality.

Digital Printing vs. Offset Printing

There are two common printing techniques: digital printing and offset printing, each of which has advantages and disadvantages. Offset printing is ideal for large print runs and offers superior color accuracy, while digital printing is more cost-effective for short print runs and personalized prints. When you need longer project runs (into the 100s of thousands per month) or are employing brand-specific Pantone colors, offset printing is preferable. Also possible with offset printing are a variety of specialty inks and unique materials. Digital printing is your best option, but if you simply need a limited run (let’s say less than 1000 -100,000) or you need information, you can get a high level of quality with digital printing to make your goods stand out.

Conclusion

Digital printing has revolutionized the printing sector by providing unprecedented levels of speed, efficiency, and customization. Its adaptability and affordability make it a useful tool for companies of all sizes, enabling them to create high-quality prints tailored to their particular needs. 

If you are looking to leverage the benefits of digital printing for your business, we at TCS Digital Solutions offer a wide range of top-quality digital printers, including Epson Printers, Afinia Printers, Primera Printers, QuickLabel Printers, and TrojanLabel Printers, at the best prices. Take advantage of digital printing’s power to expand your printing capabilities.

In the world of contemporary printing technology, digital printing is the way to go, whether you are printing marketing materials, customized apparel, or stunning photographs.

Method of printing

Not to be confused with 3D printing

Digital printing is a method of printing from a digital-based image directly to a variety of media.[1] It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.

Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression.[2] The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology's ability to produce larger print runs of several thousand sheets at a low price.[3]

Process

[

edit

]

Large format digital prints

The greatest difference between digital printing and analog methods, such as lithography, flexography, gravure, and letterpress, is that in digital printing (introduced in the 1980s) there is no need to replace the printing plate, whereas in analog printing the plates are repeatedly replaced.[4] This results in quicker turnaround time and lower cost in digital printing, but typically a loss of detail in most commercial digital printing processes. The most popular methods include inkjet and laser printers, which deposit pigment and toner, respectively, onto substrates, such as paper, canvas, glass, metal, and marble.

In many of the processes, the ink or toner does not permeate the substrate, as does conventional ink, but forms a thin layer on the surface that may be additionally adhered to the substrate by a fuser fluid with thermal (toner) or ultraviolet curing (ink).

Digital printing methods of note

[

edit

]

Fine art inkjet printing

[

edit

]

Large format printing of black numbers on a brushed aluminum sheet by a Mimaki inkjet printer

Fine art digital inkjet printing is printing from a computer image file directly to an inkjet printer as a final output. It evolved from digital proofing technology from Kodak, 3M, and other major manufacturers, with artists and other printers trying to adapt these dedicated prepress proofing machines to fine-art printing. There was experimentation with many of these types of printers, the most notable being the IRIS printer, initially adapted to fine-art printing by programmer David Coons, and adopted for fine-art work by Graham Nash at his Nash Editions printing company in 1991.[5] Initially, these printers were limited to glossy papers, but the IRIS Graphics printer allowed the use of a variety of papers that included traditional and non-traditional media. The IRIS printer was the standard for fine art digital printmaking for many years, and is still in use today, but has been superseded by large-format printers from other manufacturers such as Epson and HP that use fade-resistant, archival inks (pigment-based, as well as newer solvent-based inks), and archival substrates specifically designed for fine-art printing.[citation needed]

Substrates in fine art inkjet printmaking include traditional fine-art papers such as Rives BFK, Arches watercolor paper, treated and untreated canvas, experimental substrates (such as metal and plastic), and fabric.

Digital Printing Press

For artists making reproductions of their original work, inkjet printing is more expensive on a per-print basis than the traditional four-color offset lithography, but with inkjet printing the artist does not have to pay for the expensive printing-plate setup or the marketing and storage needed for large four-color offset print runs. Inkjet reproductions can be printed and sold individually in accordance with demand. Inkjet printing has the added advantage of allowing artists to take total control of the production of their images, including the final color correction and the substrates being used, with some artists owning and operating their own printers.

Digital inkjet printing also allows for the output of digital art of all types as finished pieces or as an element in a further art piece. Experimental artists often add texture or other media to the surface of a final print, or use it as part of a mixed-media work. Many terms for the process have been used over the years, including "digigraph" and "giclée". Thousands of print shops and digital printmakers now offer services to painters, photographers, and digital artists around the world.

Notable digital laser exposure

[

edit

]

Digital images are exposed onto true, light sensitive photographic paper with lasers and processed in photographic developers and fixers. These prints are true photographs and have continuous tone in the image detail. The archival quality of the print is as high as the manufacturer's rating for any given photo paper used. In large format prints, the greatest advantage is that, since no lens is used, there is no vignetting or detail distortion in the corners of the image.

Digital printing technology has grown significantly over the past few years with substantial developments in quality and sheet sizes.

Digital cylinder printing

[

edit

]

Digital cylinder printing is when a machine directly lays ink onto a curved surface that usually is the wall of an object that has a circular cross section, and a constant, tapered, or variable diameter. Digital cylinder printing is a method of reproducing black-and-white or full-color images and text onto cylindrical objects, typically promotional products, through use of digital imaging systems.

The digital process is by definition faster than conventional screen printing, because it requires fewer production steps and less set-up time for multiple colors and more complex jobs. This in turn enables reduced run lengths.

The ability of digital cylinder printing machines to print full color in one pass, including primers, varnishes and specialty inks, enables multiple design techniques, which include:

  • Mirror prints: viewable on the inside and outside of glass or plastic
  • Tone on tone: solid matte-finished substrate enhanced with one ink or clear coat
  • Stained glass: color opaque enough to see through
  • Contouring
  • Etched

Full-wrap cylindrical printing also benefits from seamless borders with no visual overlap. For ease of print file preparation, original design artwork should be able to be imaged on cylinders and tapered items without the need for manipulation or distortion; i.e., flat images will print to scale on a curved surface, with software automatically making the adjustment. The more advanced systems available on the market can handle these requirements.

The digital cylindrical printing process involves inserting a cylinder-shaped item, or part, into a fixture, which securely holds it in place. The part then travels under a print head mechanism in which tiny droplets of CMYK (cyan, magenta, yellow, and black) inks are released in a specific pattern to form an image. Typically, one part is printed at a time and can require from 8 to 45 seconds to complete, depending on artwork complexity and quality. It is then finished with a UV coating to add a glossy finish and protect it from abrasion.

There are three different imaging techniques used by digital cylinder printing machines: multi-pass, single pass, and helical printing.

Multi-Pass: Multi-pass printing is when the print heads or printed object move axially in steps down the part, like a flatbed printer. The move time is inefficient and can lead to stitching artifacts between moves.

Single Pass: Single pass involves using an array of print heads to print the full image length with a single revolution of the printed object. Different colors are usually printed at different stations, leading to higher cost, increased complexity, and sensitivity to print nozzle drop-outs.  

Helical Printing: Helical printing is a hybrid method between the single-pass and multi-pass approaches. Image data is mapped to allow continuous imaging in a helical pattern with a limited number of print heads. Users can optimize the print resolution, speed, and curing controls to optimize image quality or choose higher speed if quality isn't critical. Tapers can be imaged at high speed and curved vessels can be managed through the range of controls offered.

Items that can be printed using digital cylindrical processes include cups, tumblers, thermos bottles, bottles, makeup containers, machine parts, carrier tubes, pens, tubes, jars and others.

Applications

[

edit

]

Digital printing has many advantages over traditional methods. Some applications of note include:

  • Desktop publishing – inexpensive home and office printing is only possible because of digital processes that bypass the need for printing plates
  • Commercial – Business Stationery - Including business cards, letterheads
  • Variable data printing – uses database-driven print files for the mass personalization of printed materials
  • Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
  • Print on Demand – digital printing is used for personalized printing for example, children's books customized with a child's name, photo books (such as wedding photo books), or any other books.
  • Advertising – often used for outdoor vinyl banners and event signage, in trade shows, in the retail sector at point of sale or point of purchase, and in personalized direct mail campaigns.
  • Photos – digital printing has revolutionized photo printing in terms of the ability to retouch and color correct a photograph before printing.
  • Architectural Design – new media that conforms to a variety of surfaces has enabled interior and exterior spaces to be transformed using digitally printed wall murals and floor graphics.
  • Sleeking – The process of adding foil, holographic effects or even glossy and dull finishes by way of digital ink adhesion. This is done by digitally printing a rich black area where the user wants the sleeking to take place. The machine registers this and only adheres to this specific area.

See also

[

edit

]

References

[

edit

]

What is digital printing on cards?

Digital printing