Sustainable Shrink Film vs. Traditional Shrink Film: What's Better?

Introduction

When it comes to packaging solutions, the choice between sustainable shrink film and traditional shrink film can heavily impact both your brand's environmental footprint and operational efficiency. In this article, we'll delve into the key differences, statistics, and facts about these two types of shrink film to help you make an informed decision.

Understanding Sustainable Shrink Film

Sustainable shrink film is designed to be environmentally friendly, often made from bio-based or recyclable materials. It aims to reduce plastic waste and has gained traction in various industries. Here are some key statistics:

• According to a report by Statista, the global sustainable packaging market was valued at approximately $400 billion in 2021 and is expected to reach $600 billion by 2025.
• A study from Packaging Digest found that 66% of consumers are willing to pay more for sustainable brands.

Exploring Traditional Shrink Film

Traditional shrink film is primarily made from fossil fuels, such as polyvinyl chloride (PVC) or polyethylene (PE). While it is widely used due to its durability and cost-effectiveness, it poses environmental challenges. Here are some relevant statistics:

• The global shrink film market is projected to grow from $9.7 billion in 2020 to $13.2 billion by 2025, according to Mordor Intelligence.
• Conventional shrink films are made from non-renewable resources, contributing to the increasing rates of plastic pollution, with an estimated 8 million tons of plastic entering oceans each year as reported by UNEP.

Cost Comparison

One of the biggest considerations companies must make is the cost of sustainable versus traditional shrink film:

• While sustainable shrink films can be up to 30% more expensive than traditional options, GreenBiz finds that long-term cost savings can be realized through brand loyalty and improved customer perception.
• Performance-wise, sustainable films may provide equal or better barrier properties compared to traditional shrink films, which can offset initial costs.

Environmental Impact

The environmental impact of both types of films is significant. Here are some important comparisons:

• A life-cycle assessment published in the Journal of Cleaner Production indicates that sustainable films show a 40% reduction in greenhouse gas emissions compared to traditional films.
• Recyclable films can be processed in existing recycling streams, potentially reducing landfill waste. In contrast, only 9% of plastics are recycled in the US.

Consumer Preferences

Shifts in consumer awareness are also shaping the market:

• A survey by The Economist reveals that 74% of consumers prefer eco-conscious packaging, with 45% willing to make repeat purchases based on sustainable practices.
• Furthermore, brands that use sustainable packaging report a 12% increase in customer loyalty, according to data from Packaging Strategy.

Conclusion

Choosing between sustainable shrink film and traditional shrink film involves multiple factors, including cost, environmental impact, and consumer preferences. With growing interest in sustainability, businesses should carefully consider adopting sustainable shrink film for a better brand image and reduced environmental concerns. Ultimately, going green in your packaging can lead to a more profitable and responsible business model.

Contact us to discuss your requirements of shrink sleeve labels for beer cans, pla packaging. Our experienced sales team can help you identify the options that best suit your needs.