What’s the first thing most people see when they see your product on a shelf, or find it sitting on their doorstep? It’s likely a box.
A box is often your first chance to make an impression.
You may have a product that blows the competition away, but if it’s packaged in a lousy box, people may not bother to have a closer look. Put those same items in a quality box and they’ll get noticed.
Fortunately, coming up with a quality box isn’t rocket science. And it doesn’t have to break the bank.
Here are six important elements all quality boxes have in common:
1. They’re SturdyAlright, if you could only pick one job your box must perform, it’s to get your goods to your customers intact and in good working order.
Protecting your products is essential – especially if it’s a shipping box.
Of course, a lot is going to depend on what you’re shipping. Is your item heavy or fragile? How much does it weigh? How are your boxes going to be stored and shipped?
But no matter what you’re shipping, make sure your box is up to the task.
Here’s what you should know about shipping and fulfillment.
All you have to do is check out some reviews of various products. If a box arrives looking like an elephant stomped on it – it gets mentioned, and that usually means an unfavorable review – even if the item somehow arrives intact.
Bottom line: A bashed in box is not a good look.
And that’s just a dented box. Imagine the response if your goods arrive damaged.
Now, a lot is out of your hands once you entrust your boxes to a shipping company, but there are some steps you can take to improve their durability.
Here are some ways to beef up your box strength:
Corrugated boxes come in all kinds of thicknesses. You can get single, double, or even triple-wall board. Triple wall board is the most expensive, so you’ll need to justify the price.
Pay attention to how you pack your items. If there’s a lot of extra space in your box it will be easier to crush. Pick a box that fits your goods.
Think about the conditions of where your boxes are stored. Variables like dampness and even dryness will impact the life of your box.
To figure out if your box will stand up to the elements, you can do your own simple testing, before you hand it off to your shipper.
Many companies perform drop tests that involve dropping a box from a certain height on its various faces, edges, and corners to simulate the potential abuse your box will face during shipping.
2. They Have a Pleasing DesignWe’ve discussed the practical side of a quality box, but boxes also need to look good.
Ever see a bold, colorful box and have the urge to buy the product based just on the packaging. I’ve been guilty of that. Presentation counts – even with your box.
You want your box to stand out and make an impression.
A memorable eye-popping design is a great way to promote your brand, draw in new customers and keep existing customers happy.
So, let’s take a closer look at what goes into a quality box design:
Color: Color is one of the easiest ways to invoke a mood. You can go bold with bright vibrant colors, or use soft muted colors for a more sophisticated look. It all depends on the vibe you’re looking for. Graze, a company that sends out snack boxes, went for vibrant colors, such as hot pink and electric blue, that suggest energy.
Eye-catching artwork: You don’t need a full-blown picture of the Mona Lisa on your box to get noticed, but artistic flair can add a little zing to your box. It can be as simple as a chevron stripe or a few geometric shapes. Birchbox, a beauty subscription box service, sends out different, beautifully designed boxes each month.
Memorable copy: Humorous or clever copy always gets noticed.
Shape: Now, most of the time your box is going to be a rectangular shape, but sometimes it makes sense to use mix it up a little bit. You may decide to use a different shape to accommodate your product better or to make a statement. Of course, if you need the box to ship items, you’ll want to stick with a tried and true shape like a rectangle or cylinder.
3. They Promote Your BrandRemember, it’s all about building your brand.
It may be something bold, like a wrap around logo, or maybe something more subdued like a brand color.
Use an unforgettable box with a beautiful design and people will talk –and if you’re really lucky they’ll share pictures of your boxes on their social media channels – and the products inside.
4. The Inside Packaging Isn’t an AfterthoughtYou’re selling an experience, almost as much as a product.
Wowing your customers with a quality box, shouldn’t end with the exterior. You want a cohesive look, so put a little thought into what you’re putting inside the box. Use things like colorful tissue paper or crinkle cut paper to protect your items.
If your budget allows, try cardboard cutouts that fit your products. They’ll give a more finished look and pump up the style value.
Little extras also go a long way. Throw in a few coupons, a small gift or a simple thank you note into your box to give that added personal touch.
5. They’re Not WastefulMore and more people are making a concerted effort to buy from eco-friendly brands.
A recent Accenture survey found that more than half of respondents were willing to pay more if the product’s packaging was environmentally friendly.
So, look for boxes that are made from biodegradable or recyclable materials. But don’t think that giving your boxes a simple, earthy look has to be boring.
You can still have a high end feel and show that you care about the environment.
6. They’re the Right SizeNot every company ships and sells the exact same size products.
There’s no magic one-size-fits-all box out there. You need to figure out what box size will work for your unique needs. The right size box will protect your items, not waste resources, and will feel as though it was made just for the items housed inside.
Have you ever opened up a giant box only to find one tiny item inside?
It no doubt looked ridiculous and just screamed wastefulness. It certainly doesn’t give off a quality feel – and probably didn’t make you feel like a special customer.
There are countless box options out there – in all shapes and sizes, so there are no excuses. If you need a special size, you can use custom boxes.
Conclusion
A quality box should be both practical and memorable. No small task.
You want a box that’s the right size and protects your products. But, at the same time, you want your box to be eye-catching and stand out from the competition. It should put your brand front and center and invoke positive feelings.
By incorporating the above six elements, you’ll be on your way to finding the perfect box for your products.
Useful can mean a lot of stuff - from having a perfect size for the product to being visually incredible. However, we believe at Packhelp, that any box should meet more than just requirement. This is how we came up with this list!
We started off with asking such question. Although many marketing channels provide good exposure, only packaging reaches all of your clients. It starts the conversation and makes up for the first element to judge. So - in a certain way - every box is a perfect way to start the relationship with the customer. Yet, to become truly "perfect", we have prepared this list of the most important features that your box should have.
Box is the first possibility to “wow” your potential customer.
Unpacking is supposed to be the beginning of an experience with the product. Your customer should be encouraged to take a picture with that box, post it online. However, it doesn’t necessarily mean that the box should be extremely colourful or extravagant.
See an example of the packaging for Sriracha sauces by André Moreira - it's both creative and light in its colour tonality. An eco mailer box - like the ones we produce at Packhelp - can dazzle with its simplicity as well. It all falls down to your creativity.
Trust us - packaging’s durability is one of the biggest challenges to face.
Cardboard boxes - the ones we produce at Packhelp - are both light and durable. However, it is always important to be cautious about the weight and shape of the product. Whilst mailer boxes are perfect for smaller products, branded shipping boxes might be a good choice if the product requires special treatment or farther shipment.
So, here’s our tip - before you make an order, be sure that the box will be a match for your product.
Packaging is a great means to tell about your brand.
Consider it as a kind of dialogue with the customer. If one of your most important features includes an eco-friendly approach, an eco box will surely be a way to emphasize that.
Supposing you are a clothing producer that is colourful and stylish, a more creative and crazy design of the box can surely convey your message. Or your product is Boxed Water and you go for a minimalist design, with very clear message about your product's advantage over competition. The point is to make your customer aware that you put your heart in every step and element.
Box should secure your product - obvious, right?
Yes, but it is one of the most important features of packaging - the degree to which it secures what’s inside of it. Nobody wants to pay for a one-of-a-kind product, wait for the shipment and finally receive it… broken.
Hence, it’s crucial to know the weight and size of the product and secure it by an appropriate box. When sending donuts in a box to your client, make sure they look as delicious as they taste!
There are boxes that look astonishing due to their creativity.
There are boxes with irregular shapes and incredibly designed forms, but it often happens at the cost of functionality. And there’s hardly anything so irritating (in the packaging world) than a box that takes too much time to open. If it’s not intuitive, the risk of destroying the box is much higher.
Additionally, it might influence how your customer perceives the brand and the product - nobody likes to waste time unnecessarily. A cool example of introducing the concept of "easy-to-open" is the design of ChenChen Hu, who created the new delivery boxes with a "corner pack".
A box can be visually captivating, convey the message of your brand, but it doesn't fit its purpose 100% if the contents are not safe inside! Therefore, we always advise our clients to double-check all of those key elements before ordering boxes. Maybe dropping us a line is a good way to sort things out?
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We would love to hear your opinions - what features of box do you find most important? Do you agree with our propositions?